![]() Brand safety is a primary concern for advertisers and agencies,” said Zipeure. “We can now overlay video scanning and brand safety technology to all campaigns. The deal with VideoHub also means VeNA can provide a world-class brand-protection tool for advertisers. There is simply no practical way to harness the art and science of video marketing without a sophisticated platform like VideoHub.” VideoHub illuminates which regions, campaigns or creative units are the most effective, and helps advertisers optimize accordingly. This is particularly important for international advertisers and networks, whose reach often extends to multiple countries. the VideoHub technology will take the guess work out of the equation and fast track the shift in buying patterns through real-time analytics and deep transparency across a multitude of video metrics.”Īnthony Risicato, general manager of VideoHub said, “It’s important for advertisers to have 100% transparency into what’s driving their video ad performance. “We must have answers if we expect video to support major TV ad buys.” “As growth in the online video market accelerates, advertisers and agencies’ questions around real time effectiveness will continue to emerge,” said James Zipeure, VeNA’s Chief Operating Officer. Prior to TVN he worked at Fairfax Digital managing campaigns for OMD, M2M, Initiative and Amnesia Razorfish. Christensen joins VeNA from The Video Network (TVN) where he worked closely with Ninemsn, SBS, MCN and managed integration with TVN’s publisher partners. VeNA has also announced that Jarryd Christensen has joined as the company’s technology lead, a new position, as VeNA starts work on the VideoHub partnership and also rapidly expands its operations in Asia, Australia and New Zealand. In addition, VeNA and its advertiser partners will now be able to dynamically match ads with content and viewers, delivering superior targeting and performance while increasing brand impact. The new deal will allow VeNA to offer its advertisers a view across the complex online video ecosystem and a unique perspective into how their video ads perform. The partnership will connect the VeNA premium pre-roll inventory business with VideoHub for Advertiser’s world-class brand video analytics and brand safety technology. VeNA Secures Exclusive Asia Pacific License for VideoHub Technology PlatformĪppoints Jarryd Christensen as Technology Leadįebruary 14, 2012: Premium video and entertainment advertising network VeNA has secured an exclusive Asia Pacific license from VideoHub, a division of Tremor Video. The company has also appointed Jarryd Christensen as technology lead. Video and entertainment advertising network Vena has secured the license for VideoHub in Asia Pacific.
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